Sorted Skin

Sorted Skin sits in a hybrid clinical + natural slot on the sensitive and reactive skin segment — rosacea, eczema, dermatitis, atopic and intimate-area concerns. The 'treat the cause, not the symptom' positioning is anchored in a documented prebiotic, microbiome-based formulation platform, with dermatologically tested formulas and an explicit free-from steroids / harsh actives / niacinamide stance. A genuine differentiator in a crowded category, and a story that sells naturally into pharmacy, para-pharmacy and specialist beauty retail rather than mass-market only.

Founder and Managing Director Tim Driver brings more than three decades of experience formulating and bringing global problem-skin brands to international markets. For a distributor the technical credibility behind the brand is unusually direct — when a buyer asks 'who is behind the formulas', the answer is a single named industry veteran rather than an opaque formulation team, and the formulation depth supports a defensible category leadership claim.

The range is organised into three themed lines covering face, body and intimate area. Anti-Redness addresses reactive and rosacea-prone skin; Intensive Rescue is the moisturisation and skin-barrier repair core (face lotion, day cream, night cream); Intimate Hygiene is a dedicated intimate-area wash range. The line architecture gives distributors a clean shelf story by skin concern and supports co-merchandising with pharmacist or skin-specialist recommendations.

Every formula is built on plant-based prebiotics intended to feed the skin's microbiome, combined with vitamins, minerals, natural ceramides, omegas and essential oils. The platform spans morning and evening routines, treatment creams and targeted washes — a complete daily ritual that gives distributors a single-brand answer to the most common sensitive-skin concerns without category stitching.

Vegan, cruelty-free, UK-made and dermatologically tested under medical supervision — combined with the Global Green Beauty Awards recognition. These credentials are increasingly demanded by UK, EU and Middle-East retailers, and they are already documented on the brand's own channels, giving distributors and retail buyers ready-made sustainability and ethics copy for category listings and tenant-mix positioning.

Single SKUs typically at £13–30, with starter kits and body bundles that leave attractive margin for retailers, spas and pharmacies. The 60-day money-back guarantee reduces buyer risk at the consumer end — a meaningful conversion lever for retailers, marketplace listings and DTC partners thinking about scaling acquisition spend.

The Shopify front end runs multi-currency checkout with 100+ selectable shipping countries and fulfilment handled through an external logistics partner. International DTC supply chain is already in flow — a distributor inheriting the brand does not need to build cross-border shipping infrastructure from scratch and can move quickly into reseller and marketplace channels.

The brand has international operational reach through its DTC shop but a formal wholesale and distribution structure is intentionally open — territory exclusives, pharmacy partnerships, spa and wellness operators, third-party retail and online pure-players all remain unassigned in overseas markets. A genuine first-mover window for distributors that want to lock in clean territory rights while the brand is still under the radar outside the UK.