Beyond Hair: Estetica Export Expands Its Editorial Focus into Professional Skincare

For more than 75 years, Estetica has been recognised as one of the world’s leading professional hair media brands, connecting salons, brands, manufacturers and distributors through 20 international editions. Through Estetica Export, that international network has evolved into a B2B editorial project dedicated to helping companies increase their visibility, strengthen their international positioning and build meaningful business relationships.

Today, that editorial vision is entering a new chapter.

Responding to the rapid evolution of the beauty industry, Estetica Export is expanding its focus into professional skincare, launching a dedicated editorial project created for brands, manufacturers, private label specialists, ingredient suppliers, packaging companies, distributors and industry professionals.

A rapidly evolving industry

Professional skincare is one of the fastest-growing segments of today’s beauty market. According to recent industry research, the global professional beauty services market exceeded USD 230 billion in 2025 and is expected to continue expanding, driven by growing demand for advanced treatments, science-backed formulations and personalised skincare solutions.

As companies look beyond their domestic markets, international visibility has become just as important as product innovation. Building credibility, sharing expertise and connecting with the right partners are now essential elements of international growth.

These are precisely the challenges that Estetica Export aims to address through high-quality editorial content.

An editorial project dedicated to professional skincare

Rather than creating another product directory, our ambition is to build an editorial destination where the people, technologies and ideas shaping professional skincare can be explored in depth.

The project features:

• Executive and founder interviews.
• Company Profiles presenting businesses and their international positioning.
• Stories about manufacturing excellence and private label expertise.
• Insights into ingredients, innovation and packaging.
• Market analysis and international business trends.

Over the past few months, we have already begun telling the stories of companies operating across the skincare ecosystem. Recent features include HUBISLAB, exploring the Korean brand’s clinical approach to professional skincare; Physio Natura, celebrating thirty years of Italian expertise in professional aesthetics; and Apeer Beauty, showcasing an innovative Scandinavian vision of skincare.

These first publications represent the beginning of a much broader editorial journey.

Building an international ecosystem

Alongside its editorial activity, Estetica Export has also invested in developing a dedicated international database of professional skincare companies and distributors.

Today, the project brings together a growing network of more than 14,000 qualified skincare companies and +1,000 distributors, creating a solid foundation for targeted B2B communication and future networking initiatives. Combined with Estetica Export’s editorial expertise, this ecosystem allows participating companies to reach a highly relevant audience of distributors, manufacturers, brand owners and industry decision-makers across the world’s leading beauty markets.

Supporting international growth

The objective of this editorial project goes beyond publishing articles.

Through Company Profiles, executive interviews and in-depth editorial features, Estetica Export aims to help companies strengthen their international reputation, communicate their expertise and become more visible to the global professional beauty community.

Whether highlighting an emerging skincare brand, an innovative contract manufacturer, a packaging specialist or a supplier of cutting-edge ingredients, the goal remains the same: creating authoritative editorial content that supports international business development.

A natural evolution

For many years, Estetica Export has helped professional haircare companies strengthen their international presence through editorial visibility and market-focused communication.

Expanding into skincare is therefore a natural evolution.

Today, haircare, skincare, aesthetics, contract manufacturing, packaging and ingredients increasingly share the same innovation ecosystem, supply chain and professional audience. Reflecting these connections through dedicated editorial content is the next logical step.

The project is still evolving, and many new initiatives will be introduced over the coming months. However, one principle remains unchanged: creating meaningful editorial content that helps outstanding companies gain international recognition while fostering valuable connections throughout the professional beauty industry.