Skinification Is Reshaping Professional Beauty: Where the Market Is Moving Next

Skincare is no longer just a category: its principles are spreading across professional beauty, from scalp care and bond repair to treatment-led nails, hybrid make-up and UV protection.

This feature is part of Estetica Export Skincare's editorial coverage of the professional skincare industry. The full version of the article, including additional context, photography and interview material, is available on esteticaexport.com.